SCM is the School of Creative Media of City University of Hong Kong. CityU was established in 1984 with support from the University Grants Committee of the Government of the Hong Kong Special Administrative Region. CityU offers professional education that prepares its students for the challenges and exciting opportunities opening up in Hong Kong, the Asia-Pacific region and throughout the world in business, science and engineering, energy and environment, law, creative media and social sciences. Through its extensive links with relevant industries, CityU provides real-life opportunities for students to learn from bachelor degrees and postgraduate studies to associate degrees and continuing education. In addition, CityU sees research as one of the key elements in its strategy to become a leading university in the region. The University concentrates its resources to achieve excellence in selected areas of research, and focuses on applied research with direct local and regional relevance.